Service 03

Own the Signal

Search is a noise field. Your competitors fill it with the same templated content, the same half-configured schema, the same checklist SEO. The brands that get found are the ones that resolve as signal.

This is a comprehensive search intelligence assessment - seven categories scored, findings ranked by impact, remediation roadmap your team can act on.

Signal Assessment - $630
$630
AUD inc. GST
  • Format: Comprehensive report
  • Delivery: Within 3 business days
  • Advisory: 30-day follow-up included
  • Remediation: Available after assessment
7
Audit categories scored
50+
Individual checks per assessment
3 days
Report delivery
30 days
Follow-up advisory included
Assessed across

Seven categories, fully scored
01
Technical SEO

Robots.txt, sitemap coverage, canonical tags, redirect chains, HTTPS enforcement, crawl budget issues.

02
On-page Factors

Title tags, meta descriptions, H1/H2 structure, Open Graph tags, Twitter Card tags - with character counts and specific rewrites.

03
Schema Markup

JSON-LD type, NAP completeness, opening hours, sameAs links. Replacement schema provided - ready to paste.

04
Content and E-E-A-T

Author attribution, review signals, trust indicators, content depth. Scores against Google's quality rater guidelines.

05
Core Web Vitals

CLS risk (missing image dimensions), LCP candidate identification, lazy loading gaps, render-blocking signals.

06
AI Search Readiness

AI crawler access (Google-Extended, GPTBot), entity definition quality, structured citable content, GEO signals.

07
Image Optimisation

Format usage (WebP/AVIF), empty alt text, missing dimension attributes, OG image dimensions.


What you receive
Deliverable checklist
Executive summary with overall score and category breakdown
Finding-by-finding analysis ranked by severity and impact
Schema.org validation with ready-to-paste replacement code
Core Web Vitals diagnostic with specific optimisation recommendations
AI search readiness assessment - crawler access, structured data, citation potential
Competitive visibility benchmark against three nominated competitors
Sequenced remediation roadmap prioritised by effort and impact

Sample reports - live examples
E-commerce / Branded Merchandise
brandimpact.com.au
Score: 53/100
View report
Hospitality / Pub and Bar
thebelroyhotel.com.au
Score: 37/100
View report

Remediation services

After the assessment, you can engage us to work through the findings. We scope remediation based on your team's capacity and technical environment.

Some clients action the roadmap themselves. Others want us to implement. Both work.


Order your assessment
Own the Signal
$630 AUD inc. GST
Enter the full URL including https://

Questions
A comprehensive HTML report covering seven audit categories with 50+ individual checks. Each finding is ranked by severity and impact with specific fix instructions. You also receive ready-to-paste schema code, a competitive benchmark against three nominated competitors, a sequenced remediation roadmap, and 30 days of follow-up advisory via email.
We begin within one business day of payment and deliver your comprehensive report within three business days. Complex sites with large page counts may take slightly longer - we will let you know at the start.
The assessment is a diagnostic and remediation plan designed to hand directly to your development team - specific fix instructions, file paths, ready-to-paste schema code. If you want us to implement the fixes, we offer remediation services as a separate engagement after you have reviewed the report.
Then you have a documented baseline and competitive benchmark you can use to maintain your position. The report still identifies opportunities for improvement and areas where competitors may be gaining ground. A high score is valuable confirmation, not wasted spend.
Yes. Two sample reports are available on this page - brandimpact.com.au (53/100) and thebelroyhotel.com.au (37/100). These are real assessments on real sites, not sanitised demos.
AI search engines like ChatGPT, Perplexity, and Google Gemini pull answers from websites differently to traditional search. AI search readiness measures whether your site is structured for citation by these systems - crawler access policies, entity definition quality, structured data completeness, and citable content patterns.

Frequently Asked Questions - Own the Signal

What exactly do I get for $630?

A comprehensive HTML report covering seven audit categories with 50+ individual checks. Each finding is ranked by severity and impact with specific fix instructions. You also receive ready-to-paste schema code, a competitive benchmark against three nominated competitors, a sequenced remediation roadmap, and 30 days of follow-up advisory via email.

How long does the assessment take?

We begin within one business day of payment and deliver your comprehensive report within three business days.

Do you fix the issues you find?

The assessment is a diagnostic and remediation plan designed to hand directly to your development team. If you want us to implement the fixes, we offer remediation services as a separate engagement.

What if my site scores well?

Then you have a documented baseline and competitive benchmark. The report still identifies opportunities for improvement. A high score is valuable confirmation, not wasted spend.

Can I see a sample report before ordering?

Yes. Two sample reports are available on this page - brandimpact.com.au (53/100) and thebelroyhotel.com.au (37/100). These are real assessments on real sites.

What is AI search readiness?

AI search engines pull answers from websites differently to traditional search. AI search readiness measures whether your site is structured for citation by these systems - crawler access policies, entity definition quality, structured data completeness, and citable content patterns.


Who this is for

CMO / Head of Digital who suspects their technical foundation is holding back organic performance.

Agency founders who need an independent second opinion on client sites.

Marketing directors preparing for AI-driven search and the shift in how visibility is earned.


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